Once again, it took Apple just a few years to catch up to Amazon and Google.

As was widely leaked in advance, during its annual developed conference in San Jose, Apple entered the field of voice-controlled, “internet of things” speakers for the home, when it unveiled a connected home speaker dubbed the HomePod, which however won’t be available until the end of the year. The speaker is Apple’s first major new hardware product since the Apple Watch’s release in 2015 – which has been classified by many as a dud – and comes at a time for the company when the tech giant is seeking new revenue streams after becoming heavily reliant on the success of the iPhone.

The HomePod will cost $349, or nearly double what Amazon’s charges for its widely popular, $180 Amazon Echo, which was originally released over a year ago.  It will come in white and “space gray.” Some more details on the speaker’s introduction from Bloomberg:

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